China-based Internet and Web Marketing Consultant

How to Host a Website In China

admin — Wed, 01 Dec 2010 10:31:08 +0000

I don’t recommend you to host your website in China, because Internet market environment in China is more complicated than that of the other countries. For example, if you want to host your website in US companies such as Hostgator, Godaddy and etc, you’ll just need to fill one to two forms to finish the order. It will cost you no more than 2 days to move your site to any server in USA or Europen coutries. However, if you want to host your site in China, it will cost you more time. Let me list the procedures for you:

Locate the hosting companies:

There are hundreds of hosting companies in China, top players are mainly located in the mega-cities such as Beijing, Shanghai, Guangzhou, Shenzhen and etc.

Apply an ICP license from Ministry of Industry and Information:

It’s a complicated process. You can outsource these jobs to your hosting company. You will need to submit such information as your personal ID card, passport number, two recent, two inches, bareheaded & full-faced photos and a copy of business license issued by the local government. It may take you 15-30 days to successfully apply an ICP license.

Publish your website:

after successfully apply an ICP license, you can notify the hosting company to publish your website online now.

Please note, these procedures only apply for non-game, non-forum website. Game websites and forum websites will need addtional procedures.
As you can see, without a legal business in China, it’s hard for you to successfully host the website in Mainland China. Unless you have partnership with local Chinese people, i would suggest you host your website to the neighbouring coutries and regions such as South Korea, Japan, Taiwan, Singapore, Hong Kong and etc.

Best Places to Learn Search Engine Marketing

admin — Sun, 28 Nov 2010 02:50:41 +0000

Want to learn the essential knowledges and skills in search engine optimization (SEO) and search engine marketing (SEM) as a newbie? You need to find a best tutor firstly! Some online communities do provide in-depth theories and practical cases, and you don’t have to purchase an e-book to learn SEO courses. Let me list some of the best Internet marketing learning websites for you.
No. 1

Webmasterworld is the place where i started to learn Internet marketing 7 years before. As a gathering place of top experts in the industry, Webmasterworld provides basic to advanced techniques to SEO learners. You can learn a lot here even without having to become a paid member.
No. 2

SitePoint forums is another place i would recommend. It covers a wide range from website design, programing, hosting, marketing and etc. Members here are warm-hearted, humorous and friendly. You will feel like home at SitePoint and won’t leave.
No. 3,

Warrior Forum is the place where your dream turns true. The reason is that warriors would like to share their success stories with you, rather than keep it as a secret. Here you can find best link resources, best online marketing ideas and etc.
As for China, webmasters here would come to www.chinaz.com, www.admin5.com and etc to share their thoughts on Baidu SEO, Google China SEO, Chinese website promotion.

Search Engine Marketing Secret: Content is the King

admin — Thu, 25 Nov 2010 13:44:17 +0000

Here i repeat the old saying is to remind those newbies who want to make quick money that there is no shortcut to success: to get really succeed in SEO & SEM field, you should spend more time on content building, the more useful content you have on the website, the more likely your website will get popular among online visitors.

This is a proven theory. However, there are still many people who would just ignore this, they would rather spend time in swapping link than writing content. They would say search engines give more weight in inbound links.
Suppose we webmasters are sellers and websites are our products, online visitors are our end users, what will be the search engine play? Search engines including Google, Yahoo, Baidu and etc are just agents! Buying decision is made by end users. Therefore, we must work with whole heart for end users, not for searching engines.
In fact, if you make more effort to benefit the end users, in return, the search engine will finally give more favour to your website.

Ranking of Mobile Social Networks in Japan

admin — Sun, 15 Aug 2010 10:29:05 +0000

The competition in mobile SNS market is so fierce that mobile social networks in Japan have to strengthern promotion and marketing to gain more market share. Now let me list some of the top mobile social networks in Japan for you.

GREE: No. of social game users on GREE is 21.25 million by the end of July 2010.

Mixi: No. of social game users on Mixi is 21.02 million by the end of July 2010.

Mobage-town: No. of social game users on Mobage-town is 20.48 million by the end of July 2010.

Twitter: No. of social game users on Twitter is 5 million by the end of Feburary 2010.

Baidu Gain Even More Market Share as Google’s Pullout of China

admin — Sun, 15 Aug 2010 09:29:55 +0000

The 2nd quarter market research report conducted by Infodesk shows that Baidu has strengthened its leadership by holding a share of more than 70% in Great China search market. While Google, the international search giant, has declined its share from 31% to 24% by closing its search business in Mainland China and moving it to Hong Kong to protest China’s censorship on Internet.

China has world’s largest online market by population. By holding a firmly leadership postion, Baidu pocketed RMB 1.9 billion Yuan in the 2nd quarter of 2010, an increase of 74.4% over the same period last year. Market data also shows that there are 254 thousands active online advertisers using Baidu advertising platform in the 2nd quarter.

The promising financial report from Baidu has made Google envied. After the Chinese government approved Google’s ICP license on July this year, Google has restarted a big recruitment campaign by posting its recruitment advertisings on portal websites such as Sina,51job and etc. Maybe the International search giant will re-enter China market in the near future?

China Released A List of Best Internet Advertising Agencies

admin — Fri, 14 May 2010 02:54:42 +0000

The 4th Annual IResearch New Marketing Conference was hold August 6th 2009 in Beijing Kerry Center Hotel. A list of best Internet advertising agencies in Mainland China was released on the conference for 2008-2009 year. These agencies are listed as:
• Hylink Advertising Co.,Ltd
• Allyes AdNetwork,
• Neo@0gilvy
• &c. Inc.
• TENSYN
Interactive Advertising Co.Ltd.
• WonderAd
• OMD
• NIM Advertising
• GroupM Shanghai Ltd.
• GuangDong Advertising CO., LTD or GDACD
• CIG
• ZenithOptimedia (ZO)
• wwwins Consulting
• Walk-on Advertising
• Beijing OpenTide Interactive
• Beijing Milestone Interactive Advertising Agency
• Beijing Catch Stone Advertising Ltd

These 17 Internet advertising agencies defeated other competitors after two rounds of competition: they were firstly required to have minimum RMB 80 million Yuan advertising expenses on Internet media in 2008-2009 finical year; First round winners then need to compete in advertising revenue growth rate as well as advertising sales volume & market share.

China Internet Censorship Regulations Overview

admin — Fri, 14 May 2010 02:16:42 +0000

To create a good environment for the healthy growth of Internet industry, China government has carried out a series of regulations and laws ever since 1994. These Internet regulations and laws set guidelines as well as alert lines for smooth operations of innumerable Internet companies in China.
For anyone who wants to run a legal Internet business in the Mainland China, it’s compulsory to take these Internet regulations and laws into your minds.
Names of Regulations and Laws:
1. People’s Republic of China Telecom and Information Services Business License
2. Business License for Value-added Telecom Services, People’s Republic of China
3. Administration of Internet Electronic Messaging Services Provisions
Department of Legislation:
Ministry of Industry and Information Technology of The People’s Republic of China
Industry and Section Governed:
The whole Internet Industry

Names of Regulations and Laws:
1. Specification for E-Business Model
2. Service Specification for Online Shopping Transactions
Department of Legislation:
Ministry of Commerce, People’s Republic of China
Industry and Section Governed:
E-business

Names of Regulations and Laws:
1. Opinions to Strengthen Supervision and Management of E-business
Department of Legislation:
Beijing Administration of Industry and Commerce
Industry and Section Governed:
E-business

Names of Regulations and Laws:
The Interim Provisions on the Administration of Internet Culture
Department of Legislation:
Ministry of Culture of the People’s Republic of China
Industry and Section Governed:
Internet Video and Internet Games

Names of Regulations and Laws:
1. The Measures for the Administration of the Publication of Audio-Visual Programs through the Internet or Other Information Network,
2. Interim Provisions on the Administration of Chinese-foreign Equity and Contractual Joint Ventures of Radio and Television Program Production.
Department of Legislation:
Ministry of Culture of the People’s Republic of China
Industry and Section Governed:
Internet Video

Names of Regulations and Laws:
Administration of Internet Publishing Tentative Provisions
Department of Legislation:
General Administration of Press and Publication
Industry and Section Governed:
News and Media, Internet Games

Names of Regulations and Laws:
Provisions of People’s Republic of China on the Administration of Map Compilation and Publication
Department of Legislation:
State Bureau of Surveying and Map
Industry and Section Governed: Electric Map

Names of Regulations and Laws:
Regulation on the Administration of Payment and Settlement Systems
Department of Legislation:
Bank of China
China Banking Regulatory Commission
Industry and Section Governed:
Online Payment

Names of Regulations and Laws:
Temporary Regulating Methods of On-line Medicine Information Service
Department of Legislation:
State Drug and Food Administration, People’s Republic of China
Industry and Section Governed:
Medicine Industry E-business

How to advertise my website on Baidu

admin — Fri, 14 May 2010 01:59:07 +0000

Baidu.com is the largest Chinese search engine. It has a market share of around 65% in the Mainland China. Unlike Google Adwords, Baidu’s PPC program is called as Baidu Bidding Rank(Baidu Jingjia Paiming). Baidu Bidding Ranking is the most popular search engine marketing program that people use in the Chinse community.
1. How does Baidu Bidding Rank work?
Baidu PPC program is operated as following: The higher the customer bids on the price, the better rank of its website in Baidu’s search result pages (you know, google displays Adwords advertising to the right of its search result pages).
2. How to advertise on Baidu – Marketing Network, Procedures, Fees, Contacts.
Headquartered in Haidian District, Beijing China, Baidu sells its search engine marketing services through its branch companies and distribution agencies located national wide. Baidu does have a designated International Business Development Department dedicating to serving for international advertisers/buyers.
To start advertising on Baidu, you need to access Baidu.com and creat your own account firstly. Since English Signup Interface for Baidu is still not avaliable, International advertisers who can’t read Chinese may have problems to successfully create their account. Under this case, you may need some people familiar with Chinese language to help. But if you’d like to spend more than RMB 10,000 Yuan for your first session search engine marketing campaign, Baidu would provide VIP services for you. It is said that Baidu VIP services include keyword analysis, Bidding Ranking advertising copywriting, reporting and optimization.
Advertisers need to pay RMB 600 (around USD 88) Yuan to create an account in Baidu and then deposit RMB 5,000 (around USD 735) Yuan in your account to start using Baidu Bidding Rank. Fees mentioned above are not refundable.
3. Contact Baidu:
Telephone: +86.10.8262.1188 ext: 5876/5852
Fax: +86.10.8260.7007
Email: Contact me and i will tell you.

Eugene Kaspersky: Chinese Kaspersky Anti-virus Software Users Reached 100 Million

admin — Fri, 14 May 2010 01:55:40 +0000

Eugene Kaspersky (Евгений Валентинович Касперский), founder and CEO of Kaspersky Lab, disclosed that the number of Kaspersky anti-virus software users in Mainland China has exceeded 100 million by the end of year 2008 during an interview by Netease reporter.
When he was asked that which aspect(s) impressed him mostly during his 4th visit to the Mainland China, Eugene Kaspersky said that the city infrastructures in Beijing were improved significantly after the Great Olympics Games, so did with Beijing taxi drivers’ manners. As for Internet security sector, Eugene Kaspersky remarked that he was very proud for the achievement his company has made in Mainland China as the number of Kaspersky anti-virus software users here has even exceeded 100 million. Eugene Kaspersky rated China as a very complicated and very interesting market. “Even though it’s very hard for new players to enter China market, we still get succeed here.” He noted his co-workers in Europe and American countries even could not believe the big success Kaspersky Lab has made in mainland China market.
Eugene Kaspersky said he didn’t care that much for the existing of Kaspersky fake versions. He further explained it by saying the low income level is an important reason that why Chinese users choose fake versions. When fake version users are distracting the legal copy users, we will just block fake version users’ Kaspersky key!”
Eugene Kaspersky also predicated that Kaspersky anti-virus software will lead the market in Mainland China in the next few years.
As world’s biggest Internet market, China has 298 million Internet users and the number is still growing in an amazing speed which creates great opportunities for all kinds of Internet security and anti-virus solution providers. Besides local players including Rising, Jiangmin and Kingsoft Duba, foreign anti-virus companies such as Kaspersky, Symantec and etc have also joined the competition in this promising market.

Chinese Video Sharing Websites Survive by Differing with Youtube

admin — Fri, 14 May 2010 01:41:27 +0000

Even though Chinese video sharing websites are still in their childhood in terms of market share, they have also contributed a lot to Chinese social development by changing the way people watching television in millions of China’s urban families.
Higher income and advanced Internet infrastructure in urban areas makes these families possible to explore the crazy Internet world by installing ADSL connections to their families.

In the past, people in these families have to wait to watch their interested television dramas in a fixed time everyday. They also suffered by random advertisings. While with inceptions of hundreds of “Youtube” websites, they found a way to avoid these disturbings. Today, they can even watch their interested TV drama as long as they want through some Chinese video sharing website without any interruption.
Unlike US Youtube.com, Chinese video sharing websites have completely different content structure. In a word, film and television stuffs dominate Chinese video share websites, with a share of around 70%; while UGC – user generated content, only takes a share of less than 30%. Comparing to UGC-driven Youtube, that’s really a big difference.

Analyst attributed the difference to China’s special environment for television drama industry: “ In US, the television materials are tightly held by its four television stations including CBS, ABC, NBC and etc, these television stations would not like to sell television drama copyrights to video sharing websites like Youtube. While in China, we have 198 television station with more than 2000 television channels as well as thousand of film and television production companies. Television materials in China are highly scattered, which provides a chance for Chinese video sharing websites to change the rule of television drama industry”.
With the forming of a large Internet television drama database, more and more Chinese young students, white collars are shifting to watch television dramas online. Chinese video sharing websites also see a great chance to boost their business. Some of them have started to expand by strengthening partnerships, copyright issue and later stage development.
Main local video sharing players in China are www.joy.cn, www.youku.com, www.tudou.com and etc.