These 17 Internet advertising agencies defeated other competitors after two rounds of competition: they were firstly required to have minimum RMB 80 million Yuan advertising expenses on Internet media in 2008-2009 finical year; First round winners then need to compete in advertising revenue growth rate as well as advertising sales volume & market share.

2. Now you have a Chinese website, what to do next? Most webmasters in this case would consider to submit their websites to Chinese search engines and Chinese directories. Since most traffic for small and medium websites come from search engines, only after your website has been indexed by the search engines can you benefit from the huge search engine traffic. I suggest you submit your website to largest Chinese search engine Baidu and Google China firstly. As a local player, Baidu leads Chinese search market with a share of around 65%. If you host your website outside of China, you need to be patient to see your website get indexed by Baidu bot or Baidu spider. For Chinese website hosted in the Mainland China, it takes from 1 week to 1 month. For Chinese website hosted outside China, it may take quite several months to get indexed by Baidu in the worst case. No worry, if your website is written in decent Chinese, with no political, porn or spam content, Baidu will finally indexed it (maybe Baidu will knock out your website later when the search giant finds you are trying to spam it). Comparing to Baidu, Google China is easy to deal with. Usually, Google China will indexed any website as long as Google bot or Google spider finds it.

3. Finally, Baidu, Google and other unknown Chinese search engines have accepted your website. It’s time for you to market your website to as many as Chinese people so that people can get to know your brand, your products or your services. By the end of 2007, there are more than 1.5 million website in China. You may want to know how can you advertise on that huge Chinese Internet market? Well, that’s easy. The most feasible way to advertise your website on Chinese internet is to use Google adwords. As an international search giant, Google is the best option for overseas people trying to advertise their websites in China. Baidu Union, Alimama are other two online advertising publishers that I would like to recommend to you. Since they are mainly local players, there are many barriers for an expatriate to successfully adopt them. Beside search engines advertising, you can also try to advertise your website on industrial websites, forums or other kind of website subject to your niche. In this case, you may need some people in China to help you select and figure out which/what websites are ideal for you to advertise with, price to advertise on Chinese website and etc.
I have experience in managing multi-national online advertising campaigns. According to my experience, China has much lower Adwords CPC than most western countries do and online advertsing is the most cost effect way to explore the huge China market.