Online Games Industry Pocketed RMB 25.6 Billion Yuan Last Year
Sun Shoushan, Vice president of General Administration of Press and Publication of the People’s Republic of China disclosed on a press release that China’s online games industry pocketed RMB 25.6 billion Yuan in 2009, up 39.4% over last year. Online games industry also added RMB 55 billion Yuan for its relative industries including telecommunication, IT, traditional publishing industry and etc in output value. Sun also noted that online games industry has grown more than 100 times from the beginning’s RMB 200 to 300 million Yuan to nowdays’ RMB 25 billion Yuan in market size.

According to the press release, growth rate for webpage games and recreational games are more distinguishing than that of the rest sectors among the whole online games industry with respectively actual revenues of RMB 1.2 billion Yuan and RMB 6 billion Yuan in last year. Original Made-in-China online games began to lead the market by taking a share of around 64.5% last year. Analyst estimates that the country’s online games market will be keeping the high growing rate in the following 5-10 years.
This prosperous industry also has its own shortcomings: Firstly, made-in-China games with high brand recognition and powerful international competitive power are quite rare. Secondly, games made by local companies are usually in vulgar taste by choosing violence and sexuality as its selling point.