Even though Chinese video sharing websites are still in their childhood in terms of market share, they have also contributed a lot to Chinese social development by changing the way people watching television in millions of China’s urban families.
Higher income and advanced Internet infrastructure in urban areas makes these families possible to explore the crazy Internet world by installing ADSL connections to their families.

In the past, people in these families have to wait to watch their interested television dramas in a fixed time everyday. They also suffered by random advertisings. While with inceptions of hundreds of “Youtube” websites, they found a way to avoid these disturbings. Today, they can even watch their interested TV drama as long as they want through some Chinese video sharing website without any interruption.
Unlike US Youtube.com, Chinese video sharing websites have completely different content structure. In a word, film and television stuffs dominate Chinese video share websites, with a share of around 70%; while UGC – user generated content, only takes a share of less than 30%. Comparing to UGC-driven Youtube, that’s really a big difference.

Analyst attributed the difference to China’s special environment for television drama industry: “ In US, the television materials are tightly held by its four television stations including CBS, ABC, NBC and etc, these television stations would not like to sell television drama copyrights to video sharing websites like Youtube. While in China, we have 198 television station with more than 2000 television channels as well as thousand of film and television production companies. Television materials in China are highly scattered, which provides a chance for Chinese video sharing websites to change the rule of television drama industry”.
With the forming of a large Internet television drama database, more and more Chinese young students, white collars are shifting to watch television dramas online. Chinese video sharing websites also see a great chance to boost their business. Some of them have started to expand by strengthening partnerships, copyright issue and later stage development.
Main local video sharing players in China are www.joy.cn, www.youku.com, www.tudou.com and etc.