Since online game producers in China mainly develop games for 18+ years old people, children’s online game market in China is still in its un-developed stage. Unlike American market leaded by Club Penguin, Webkinz, no leader has appeared in Chinese children’s online game market up to now.
Facing an promising but undeveloped market, China’s game producers have already began to test the water. Local players already showed their heads above the water are:
Mole Manor
This virtual community choose 7-12 years old children as its target users.
In the beginning of 2008 this Shanghai-based flash animation game website tried to target 4-6 years old children as its users, shortly they found the number of 4-6 years children users was too small, what’s more, the growing speed of registered users was not fast. Quickly, they changed their strategy and choosed 7-12 years old children as their target users. Time proved their strategic decision was right. From May 4th 2008 when they began the beta testing to the beginning of September 2008 they have successfully recruited 2 million children users including 1.6 million 7-12 years old users. Registered users are still growing by hundreds of thousands per day. Today, its name, “Mole Manor”(”moer zhuangyuan” in Chinese Pinyin) is queried around 50,000 times everyday through Baidu.
The website is trying to sort out the balance between business interests and social morals, its business module is still undecided. Most likely, it will follow the business module of webkinz.com.

http://www.vvdragon.com/
This websites was launched in October 26th, 2008 with targeting 5-13 years old children as its users. The website named itself as the world’s first 3D green communities for children. It combines such functions as web page games, online education, online community and etc. It has a big ideal to be China’s No. 1 Internet Game provider to children.
http://www.gogo517.com/
This website is invested by Zhejiang-based Haili Group, which is the pet products manufacturer for Webkinz.com. Haili group invested a lot on www.gogo517.com with aims to cone another Webkinz.com in China.
www.gogo517.com began its internal testing September 28 2008 which lasted three months. In the first stage, they will mianly develop their business in the rich long river delta region including Shanghai, Jiangsu province, Zhejiang province and etc.
The business module of this website is similar with that of webkinz.com.
Analyst says the headache roblem for Chinese kid Internet games producers in China is that they can’t sort out the combining point between the education expert and the software expert: education expert has little knowledge in software development; meanwhile software expert doesn’t know education well.