As a webmaster, you may have website that gets huge traffic from China. In this case, you’ll want to monetize Chinese traffic by placing some advertising on the website.
For this purpose, you may want to know main stream advertising networks and affiliate programs in China. Now let me list them for you. To help you know Chinese Advertising Networks and Affiliate Programs better, i would also do some comparisons among them.

• Chinese Advertising Networks – Baidu Union.

Description: As one of the biggest advertising networks in China, Baidu Union is run by the largest Chinese search engine Baidu.com. Baidu union now offers 4 types of advertising for publishers, naming Baidu Union promotional advertising, Baidu Union searching advertising, Baidu Zhidao advertising and Baidu Union new type advertising respectively.
Who should try: if you have website with daily unique visitors number above 1,000, you can try Baidu Union on your website. It’s a waste to publish Baidu Union advertising on website with daily unique visitors number under 1,000 as you can hardly make any actual revenue through it for the small traffic. Websites are not allowed to join Baidu Union until they have gotten an ICP license issued by the Chinese government.
Payment: Baidu will pay you as your account reaches RMB 100 Yuan. Baidu pays Chinese webmasters by wire transfer through banks or post offices.
Revenue comparison: considering the big exchange rates between USD and RMB, average PPC revenue of Baidu is lower than that of Google.

• Chinese Advertising Networks – Alimama

Description: Alimama is a prestigious advertising network run by Jack Ma’s Alibaba Group. Alimama offers Pay Per Click advertising, Pay Per View advertising, Pay Per Action advertising and etc.
Who should try: The entry threshold for Alimama is low so that Webmasters of small websites can join the advertising networks easily.
Payment: Alimama pay its advertising publishers every month no matter how much the webmasters have earned through its own payment processor Alipay Zhifubao.

• Chinese Advertising Networks – Google Adsense

I strongly suggest webmasters outside the Mainland China to publish Google ads on your websites to eliminate threshold barriers from China’s local players such as Baidu and Alimama as Google Adsense also supports both simplified Chinese and traditional Chinese.
There are nearly 100 hundred click per sales (CPS)affiliate programs in China’s online advertising market at current. there is no leader as big as Commission Junction China up for now. Let me list some of them for you in case you may need.

• Chinese Affiliate Program – Dangdang

Category: Books & Culture

• Chinese Affiliate Program – Joyo

Category: Books & Culture

• Chinese Affiliate Program – Linktech

Category: diversified industries

• Chinese Affiliate Program – Weiyi

Category: diversified industries

• Chinese Affiliate Program – China Affiliate Network

Category: diversified industrie